Client Portfolio
Government of the United Kingdom
Planning, buying & optimising the paid digital advertising strategy for various UK Government departments such as: DEFRA, Ministry of Defence, Department of Health & Department of Education. Channels included:
Digital Display (Direct & Programmatic via The Trade Desk & DV360 (Google))
Paid Social (FB, IG, Pinterest, LinkedIn, Twitter, Snapchat, TikTok)
Paid Search (Google, Bing, SA360) -Digital Audio (DAX, Spotify, Acast)
Church & Dwight
Planning, buying & optimising the global paid digital advertising strategy for Church & Dwight brands such as: Trojan, Batiste, Arm & Hammer, WaterPik & Orajel. Channels included:
Paid Search (Google, SA360, Bing) Display (Amazon)
Paid Social (YouTube, FB/IG, TikTok, Pinterest)
Bupa Healthcare
Driving leads and conversions for BUPA healthcare, leading private healthcare provider in the UK.
Pixel generation and placement
Conversion tracking
Lead generation
CPA optimisations
ROAS optimisations
Google Analytics
Paid Search (Google/Bing)
Paid Social (Meta, Snapchat, YouTube) Programmatic Display (The Trade Desk)
